100 Must Read Business Books

What Types of Books Are In
The 100 Must Reads?

Well, here's a sample of 15 books that I include and what you will discover:

Change Your Questions Change Your Life by Marilee G. Adams PhD - transform your work, your relationships, and your life.

• Failing Forward Turning Mistakes into Stepping Stones for Success by John C. Maxwell, Thomas Nelson – What is the best way to respond to failure?
• Influence by Robert Cialdini – Discover the sales techniques top marketers use to get you to say “yes”, and how to protect yourself from succumbing to these techniques
• Winning by Jack Welch – CEO of GE gives answers to the most difficult questions people face both on and off the job
• The Power of Focus by Jack Canfield and Mark Victor Hansen – discover how to hit your business personal and financial targets consistently
• The Power of Full Engagement by Jim Loehr & Tony Schwartz - find out how to manage your energy, not your time, more skillfully both on and off the job.
• Socratic Selling How to Ask the Questions that Get the Sale By Kevin Daley and Emmett Wolfe - How to sell the most with questions rather than talking too much
• The Likeability Factor by Tim Sanders - The more you are liked – or the higher your likeability factor – the happier your life will be. This book will show you how to raise your likeability factor.
• Fierce Conversations Achieving Success at Work & in Life, One Conversation at a Time by Susan Scott - be prepared to engage in ongoing, groundbreaking conversations that will profoundly change your life.
• Drive The Surprising Truth About What Motivates Us by Daniel H. Pink – discover the three elements of true motivation—autonomy, mastery, and purpose – and how to put them into action.
• Confronting Reality Doing What Matters Most to Get Things Right by Larry Bossidy and Ram Charan - connect the big picture of the new era of business with the nitty –gritty of what to do about it.
• Love is the Killer App How to Win Business and Influence Friends by Tim Sanders – find out how by helping others grow to become the best people they can be, you are being loving – and you grow, too.
• The 4 Hour Workweek Escape 9-5, Live Anywhere, and Join the New Rich By Tim Ferriss – go from ‘living to work’ to working (as little, but effectively as possible) and making life as big as possible
• The E Myth by Michael E. Gerber - how commonplace assumptions can get in your way of running a business, and how to take the steps to succeed
• The Upside of the Downturn by Geoff Colvin – how to see the recession as a rich opportunity to reinvent your business and lay the groundwork for future growth.
• and many more...

Have a small business

Do you have a small business opportunity or program that you currently promote?

Are you doing any affiliate program?

Are you a shining success in the online business opportunity that you’re doing?

Are you making enough money and are you financially secured?

Read on, to discover how to succeed in any small business opportunity and create true wealth.

Most people are like the hound dog that lies on his back and howls all day because he is in pains and feels lazy to get up and do something about it.

They waste their time and lives in dead end jobs that they hate.

Some dabble in various small business opportunities.

They seem to think that their lives are like a TV show which will have a happy ending.

So they stay in the same job for years, waste their lives and whine. Like a hound dog.

Some of them will retire, but will walk around for the rest of their lives wounded and miserable because of the stress they accumulated from their jobs.

The others will get downsized, and end up in the skid row, where they will continue howling and whining for the rest of their lives, unable to figure out where their happy ending went.

You don’t have to be a hound dog because you can do something about your current financial situation.

Most people rush into online business opportunity for various reasons.

Some people are tired of working hard at their jobs and desire an online business opportunity as away to escape from the 9-5 job rat race.

Some other people desire a small business opportunity so as to earn extra incomes to supplement the money they make at their jobs.

Other people desire online income opportunity because of the comfort and freedom of working from their homes and the power it gives them to control their financial destinies.

There are some people who have bought a small business opportunity because they are retired and need something to keep them busy.

When the internet gold rush happened about 6 years ago, millions of average people all over the world rushed into different types of small business opportunities because they bought the internet hype of get rich fast.

Millions of companies were born overnight and they began to offer free affiliate programs.

Millions of people signed up with the mistaken notion that just by signing up and getting a free website to promote a small business opportunity will make them rich over night.

This gave birth to various internet promotions and marketing.

One of the most annoying internet promotions was spa-mm-ing.

This in turn gave birth to anti-spam activism which has almost wiped out spamming.

After 1 or 2 years, most of these millions of people who rushed into small business opportunities had to admit failure because they were not making any money.

Their dreams of fast internet wealth were shattered.

As a way to console themselves, they started labeling every online business opportunity as a scam.

Most of these people will buy an online business opportunity and after they download or receive it will claim that the small business opportunity is a sc-am (even though they have not tried it yet and have no proof) and apply for a chargeback and a refund so as to eat their cake and have it also.

By so doing, they ripped off the sellers of these online business opportunities.

While some of the companies that promote small business opportunities may engage in deceptive advertising, it is not true that all small business opportunities are scams.

Most small business opportunities are valid and can make the buyer a lot of money.

The problem is that most people who buy small business opportunity are not capable of doing them because they are not business oriented.

Most of them don’t have a clue about marketing and internet promotion.

Most of them buy the programs or sign up in free affiliate programs and after they get the websites they don’t do any serious marketing.

A lot of these people don’t even know the difference between selling and marketing.

I have known some of these people who don’t even know how to write a simple business letter or e-mail.

They write an e-mail without beginning it with a salutation and at the end of the e-mail, they don’t include their names or phone numbers or physical addresses.

When they phone you and leave a message on your answering machine, they don’t even know that they have to state their names, the reason why they called and their own phone numbers and the best times you may call them back.

Most of them don’t even know how to create a folder or save or upload a file or install a software and yet they had signed up in 100 different affiliate programs and small business opportunities and had dreams of making a million bucks overnight!

Is it any surprise that these people fail miserably?

The least that any serious business person should know how to do should be how to write a business letter.

Most of the people who fail in online business opportunity have no discipline and are disorganized.

They have the mistaken notion that working from home and doing an small business opportunity program means that they can wake up anytime they like and that they can choose whether to work or not and when to work or not.

They fail to realize that doing an online business opportunity can be more demanding than doing a regular job.

Doing an online business opportunity requires more discipline and competence than a regular job because you may have to do many different chores all by yourself because at the beginning, you probably will be working alone and may not be able to hire helpers.

This means that you may have to play many roles and do so many things all at the same time.

You may be forced to become a website designer, a copy editor, a sales person, a customer service person, a spokes person, an attorney, a book keeper, an accountant and a publisher all at the same time.

This is one of the biggest reasons why most people fail in online business opportunity because they are unable to play all these roles at the same time.

Another reason why most people fail in online business opportunity is that they don’t spend enough money to promote it.

To attain success in any small business opportunity may require that you spend thousands of dollars.

But most people spend $25 a month to place an ad and if they don’t make any sale, they conclude that the small business opportunity doesn’t work and give up.

To succeed in any online business opportunity may require that you do different types of marketing and internet promotions.

Your website must be optimized and competently submitted to both the major directories and the search engines on a regular basis.

You must have a link exchange program that is effective.

You may have to do pay per click campaign.

You may have to do both online and offline marketing.

You may have to do many press releases in order to get free publicity and generate free traffic to buy your online business opportunity.

You may even have to do direct marketing to drive traffic to your websites.

This depends on what type of product or service that you promote.

You may have to go offline to find the targeted customers who need what you promote.

To succeed in doing this, you must know how to locate a targeted mailing list and how to test it.

You may have to do magazine and newspapers advertising too.

Above all, depending on the type of product or service that you’re promoting, it may take time for you to start seeing a return on your investment and to become profitable.

Unfortunately, most people that get into online business opportunity lack patience because they are looking for quick ways to make money.

For that reason, they don’t do enough marketing and internet promotion and don’t network and don’t spend enough money to generate traffic and so consequently they fail.

But when they fail, they are unable to admit that they are at fault.

Instead they blame the small business opportunity and the company who sold it to them and label all small business opportunities as sc-ams.

May these small business opportunity insights open your eyes to the possibility of infinite wealth and success that can be yours.

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